The Monarchy Home Page
Home

Butterflies for Release
Weddings

Special Events

Prices for Butterflies & Butterfly Choices
Monarch
Painted Lady
And More!

How to Release
and Photograph
for Optimum Effect

Testimonials
& Picture Gallery

Related Merchandise
Butterfly Related Jewelry

Butterfly Breeding Manuals

ORDER
Butterflies for Release
and Related Merchandise

Educational Programs
and Breeding Internships

View Our Brochure

Native American Legend

About The Monarchy

Questions & Comments

Credits & Links

The Monarchy
10 Beebe Road
Monson, MA 01057
413-893-9012
monarchs@themonarchy.com

We are members of the IBBA.

Melanie McCarthy receiving IBBA awardAbout The Monarchy

Melanie McCarthy has served as a Board Member of the International Butterfly Breeders Association, Inc. for 6 years. She was 2005-2006 IBBA, Inc. President.


(Click for enlargement)








In 2006 Melanie was awarded the IBBA Lifetime Honorary Award for her work on behalf of the IBBA and the butterfly industry. The Citation reads:

"Melanie has been president, board member, committee chairperson and more. She has guided us through legal and procedural minefields numerous times. Her bookkeeping, accounting, business, and organizational skills have kept the IBBA on track. Ms. McCarthy single handedly took care of the incorporation of Wings of Hope so it is now a 501c Corporation that can take tax deductible donations. Melanie has been a part of the IBBA since its beginning, but it is what she has done in the interim that matters." Zane B. Greathouse, 2006.

Terry Terbush







Terry Terbush, of The Monarchy, served on the Board of Directors of the International Butterfly Breeders Association, Inc. in 1999. He has raised butterflies and moths since he was a child.



The Monarchy Butterfly Farm was the first commercial butterfly farm in Massachusetts and has operated successfully since April of 1995.

You may have seen us on the following television broadcasts:

  • Newscast, Channel 40, WGBY Television, Annual Memorial Service for Families, Foresstiere Funeral Homes, August, 2002.
  • Newscast Channel 40, WGBY Television, International Butterfly Breeders Association Release of 911 Monarchs in tribute to the September 11th victims and their families, September, 2001.
  • The Discovery News, The Discovery Channel, Monarchs Special, October, 1999
  • Fox News, The Fox News Network "Wings and Rings", August, 1998
    Becker's Beat, Channel 22, WWLP Television, Springfield, MA, September, 1997

And, you may have read about us in:

  • Chemical and Engineering News, Washington, D.C., “Butterflies Add a Tone”, September 2002.
  • AgVentures Magazine “Profit Beautifully With Butterflies”, August/September 2002 Issue.
  • Springfield Sunday Republican, Springfield, Massachusetts, “Wild Weddings”, April, 2002. “Our Towns Magazine” published by the Union-News, Springfield, Massachusetts: “Meeting a Monarch – Hobby Becomes Vocation in Wilbraham”, August 2001.
  • East Longmeadow Town Reminder. “Tribute to 9/11 Victims and Their Families”, East Longmeadow, Massachusetts, September, 2001.
  • Butterfly Farming Magazine, Featured Farm, Winter 2000 Issue.
  • The Register, Ludlow, Massachusetts: “Chapin Fourth Graders Learn Science Concepts on Field Trip”, September 2000.
  • Our Town, Union News, “Breeders Settle Lush ‘Ranch’ in Wilbraham”, Springfield, Massachusetts, July 2000.
  • Birds and Blooms Magazine, “Business Flies on the Wings of ‘Flutterbies’, August/September 1999 Issue.
    The Reminder Publication, East Longmeadow, Massachusetts, May 1999.
  • The Chicopee Herald, Chicopee, Massachusetts, April, 1999.
  • Taunton Daily Gazette, “Wedding Ceremony Takes Flight”, Taunton, Massachusetts, September, 1997.
  • Associated Press Article, by Lynya Floyd, August, 1997.
  • The Washington Post, Washington, D.C., “Butterfly Popularity on the Rise”, August, 1997.
  • The Evening Sun, York, Pennsylvania, “Butterfly Businesses Take Flight”, August ,1997.
  • The Item, Sumter, South Carolina, “Fluttering into a Bigger Business”, August, 1997.
  • The Seattle Times, Washington, “Butterfly Business Has Really Taken Off.”, August, 1997.
  • The Atlanta Journal, Atlanta, Georgia, “Wedding Butterflies Latest Flight of Fancy”, August 1997.

Butterfly Angel © Humphreys Portrait Design

The following is an excerpt from the Associated Press article by Lynya Floyd:

While white doves may be more traditional at wedding ceremonies, some brides and grooms now favor the fluttering splendor of butterflies.

For nearly 20 years, butterflies have been sold, mostly by small companies, for release to mark special occasions. Some breeders say business has begun to soar more recently, spurred partly by news reports that convey the fancy of dozens of butterflies taking flight at a wedding, birthday or even a funeral.

They say that the release of a clutch of orange and black monarchs or yellow and black eastern tiger swallowtails adds a touch of beauty and whimsy to a happy occasion. And the symbolism of butterflies can even comfort mourners at a funeral.

butterfly animation"When it comes to one of the most important days of a person's life, they're willing to spend a couple hundred dollars more," said Terry Terbush of The Monarchy. His family-operated butterfly business in Wilbraham, Massachusetts ships butterflies out overnight for everything from store grand openings to graduations.

The live butterflies arrive enclosed in envelopes which participants can open, releasing the butterflies into the air.

Dianne Doherty of Longmeadow freed five dozen of Terbush's monarchs in her daughter's wedding.

"It was fabulous," Doherty said. "It was the perfect link between the religious ceremony and the festive celebration."

Some people like the feeling that they are returning butterflies to nature. Others have more practical motives.

"Its popular because it's a good replacement for throwing rice," Terbush said. "Many churches have given up rice because it's messy to clean up and potentially deadly to birds that eat it."



Butterfly strip

 

 

 

Butterflies for Release: Weddings  |  Special Events
Prices for Butterflies & Butterfly Choices : Monarch, Painted Lady, and More!
How to Release & Photograph  |  Testimonials & Picture Gallery
 Related Merchandise | ORDER Butterflies for Release & Related Merchandise
Educational Programs and Breeding Internships
View Our Brochure  |  Native American Legend
About The Monarchy  | Questions & Comments  | Credits & Links | Home

 

 

The Monarchy logo copyrighted 1997 & 2000 by The Monarchy.